Good + Co.
Most owners only sell once. We help you prepare before the process starts.
Preparation
They fall apart because the company was not prepared for scrutiny.
Buyers are not the problem. Quality assets in the $5M–$50M range drew more than three competing offers on average. The problem is what happens after a buyer shows up — and what diligence finds.
Preparation changes outcomes.
~$2M
left on the table by unprepared sellers, on a typical $5M EBITDA business. The gap between those who prepared and those who didn't.
ACG · 360 transactions
24.5%
of 2025 lower-middle-market deals collapsed in diligence — not at the first meeting, but months in.
Axial · 2026
13%
of owners had a formal exit plan. The other 87% were figuring it out as they went.
EPI · 2025
3.17
average competing offers for $5M–$50M assets. The buyers are there. Readiness is what's missing.
IBBA / M&A Source
Who we work with
Usually founder-led.
Usually carrying more responsibility than people realize.
Usually trying to protect both value and people.
Meet Reif
Years inside operating businesses improving systems, teams, reporting, and operations before ever sitting at a deal table.
Good + Co. focuses on helping owners prepare companies buyers can trust.
What readiness means
These things take time to strengthen. Usually more time than owners expect.
Can a buyer trust your numbers?
Most companies come to market with books that work fine for taxes but not for diligence. Monthly reports exist, but often without clear profitability by customer or service line. We build the financial picture a sophisticated buyer expects — before they ask for it.
Will your EBITDA survive diligence?
Sellers who completed sell-side quality-of-earnings work averaged 7.4× EBITDA multiples versus 7.0× for those who didn’t. On a $5M EBITDA business, that gap is $2M. We build the earnings bridge and working-capital baseline before the process starts — so the number doesn’t move.
What will a buyer find?
Nearly 1 in 4 lower-middle-market deals collapsed in diligence in 2025 — not at the first meeting, but months in. We run the dry run first, surface the issues, and fix them before a buyer does.
Can this business run without you?
Buyers price the risk that it can’t. Heavy owner reliance means lower offers, more earnout, longer diligence, or no deal at all. We build the management layer and documented processes that make the business genuinely transferable.
Do you know what you’ll actually net?
Restrictive lending has pushed more LMM deals into seller financing, earnouts, and retained equity. The headline price and what lands in your account are often different numbers. We model the structure before you negotiate so nothing surprises you late.
What happens the day after you sign?
Only 13% of owners had a formal exit plan going in. Many are thinking about family, identity, and what comes next long before they’re thinking about multiples. We help you build the personal picture alongside the business one.
The personal side
Many owners are thinking about family, identity, pace of life, responsibility, and what comes next long before they are thinking about valuation.
The structure should support that transition, not complicate it.
Good + Co.
Profits support disaster readiness and community resilience initiatives.
You need a clear picture of where your company stands today, what a buyer will find, and what can realistically be improved before a process begins.
No pressure. No sales process. Just an honest conversation.
